Poison words, are words that are known to decrease your pages rankings if a search engine finds them in the title, description or in the url. They don’t kill, they just bury pages in rankings.

Generally, people think of adult words first. Adult words (obscene) often put your page in an adult category where it is filtered out by various filters at search engines.

Newer non-adult Poison Words are being uncovered. These words don’t throw you into a different category, then just decrease your rankings. Poison Words signal to a search engine, that this page is of low value.

Words that are common in a full-text file but have little value in searching. Words in a stopword file will be excluded from the indexes, considerably reducing the size of the indexes and improving search performance. Examples of stopwords: a, about, an, are, as, at, be, by, com, for, from, how…

Use this tool to research your keyword density and prominence; allowing you to see the page’s headers, page elements, outgoing links and more. Further to this it will warn you when it detects possible stopwords, adult words and ‘poisonwords’.

The SEOmoz page strength tool can tell webmasters the importance and visibility of a webpage.

Further to this it indicates the potential strength and ability of a page to rank in the Search Engines

It is designed for those seeking a better metric to quickly assess a site/page’s relative importance and visibility.

Page Strength scores are determined by collecting data from external sources such as Yahoo, Alexa, and Google this is done thousands of times a day.

A webmaster is a person responsible for designing, developing, marketing, or maintaining Web site(s).

The Google sandbox is a filter affect that Google places on new domains to stop the website from high rankings for the main keywords.

The Sandbox Effect is the theory that websites with newly-registered domains or domains with frequent ownership or nameserver changes are placed in a sandbox (holding area) in the indexes of Google until it is deemed appropriate before a ranking can commence.

The Google sandbox checker tool helps you to check if your site is in Google’s sandbox for a given keyword. This checker tool has fields to enter the keyword, URL and to select Google’s regional domain. On clicking Submit the tool tells you if your site is been placed in Google’s sandbox.

A keyword is a word or phrase that a search engine user might use to find relevant web page(s). If a keyword doesn’t appear anywhere in the text of your web page, it’s highly unlikely your page will appear in the search results (unless of course you have bid on that keyword in a pay-per-click search engine).

Acronym for Search Engine Optimisation; simply put the art of altering a website so that it improves its ranking within organic crawler based listings of search engines.

Free Keyword Research Tool offers daily search volumes by market for search engines such as Google, Yahoo!, and MSN. The tool is focused on overall search volume and links the search volumes to the related global search results.

The benefit of the Keyword Research Tool is it enables you to see all relevant keywords and assess which keywords are relevant and will provide results.

When considering your keywords it is worth remembering that people tend to use language in similar patterns; if the results reveal that there are 15,000,000 search results for “car hire” and only 5,000,000 pages for “hire car” then it is likely that car hire is the more common search term. However, bear in mind that although using a keyword search tool can be useful, do not let it rule your choice in keywords as the data it provides is not precise quantitative analysis.