This tool can tell you the relative important and visibility of a webpage, and how strong it’s page rank is in the search engines. This is a quick and easy to use tool that can lets webmasters see the importance of their site.

For those of us who don’t know what the various results mean, here is a brief explanation…

Links pointing to full URL- This is the number of links that are pointing to your page, but it is solely for that exact URL only.

Links pointing to domain - This is the number of links that are pointing to your entire domain.

Position at Google for the first four words of title tag - This is the position in the search results for the first four words of the HTML title tag on your page; it is a good indicator of how well your page is performing at the search engines for a term that is relatively unique and if you are not getting ranked your site may be suffering from a penalty, spidering issue, or is new and has not earned search engine “trust” yet.

Age of Domain – The older your site as indicated by this result then the more trusted it is and the higher the ranking it will get.

Links from domains with .edu TLDs, .gov TLDs – Having links from such sites will increase the value of your site.

Alexa Rank - Alexa assigns a score to every website that is an indication of its popularity. This score is compiled from an analysis of the Web usage of millions of Alexa Toolbar users. Although somewhat unreliable in many sectors, the Alexa rank is the most reliable when comparing websites is similar sectors. For example: comparing the Alexa rank of a website about web design versus a site about kittens would not be an accurate comparison. However, comparing the Alexa rank of a website about web design versus a site about web programming would be.

Domain name visibility – This is the number of results that are returned at Google for a search for “www.example.com.” (in quotes, the quote produces pages across the web that have mentioned www.example.com, rather than simply returning a list of pages that Google has indexed from www.example.com. This is a good measurement of how visible your domain is.

Internal link percent - This is the percent of pages on your domain that link to your target URL. For instance, lets suppose your target URL was www.example.com/my-page. The internal link percent would be the percentage of links on www.example.com that point to www.example.com/my-page. It is a way of measuring the importance of a URL on a domain. If the URL you are fetching a Page Strength report is for the homepage of your website the internal link percent is usually 100% because almost all pages link back to the homepage.

Technorati - Technorati is a blog search engine, this is the number of sites Technorati has found that are linking to your URL. Although weighted more toward blogs, Technorati counts links much quicker than Google and provides a better number of links initially than Google or Yahoo.

Google PageRank of full URL and Domain - Although inaccurate and infrequently updated, Google PageRank still offers some indication of the strength of a URL.

The Link Suggestion Tool will suggest suitable locations to obtain links related to your website.

Type in a keyword into the tool and they will produce a list of link locations, many of them being link or blog directories but it is still worth a try as if successful it will speed up the process of link building considerably.

Link Harvester is a link analysis tool that will, as the name suggests, analyse all the links going to any inputted URL.

This tool can be incredibly helpful when building links; it can not only let you see who is linking to you but it can be used to see what links are pointing to competitor website so you see where they are getting their links from etc.

Link Harvester Tool

This is a tool that sends out a Search Engine robot designed to visit our website to ensure that all your pages are being seen by Search Engine bot’s.

Once it has done all its stuff, it will show you how your page is being seen by the bots in the order that it is seen and will list all links on the page, organising them into the internal links, links restricted by robots.txt and link that are restricted by nofollow and external links.

The Crawl Test can tell you how accessible your site is to the search engines and will identify any problems with your site that may affect the crawling of it.

The tool spiders the URL entered along with the internal links; for each spidered URL, it will examine whether the page has been indexed, the last time Google spidered the page, the http status code, the primary keywords on the page, the pages meta description, and the number of internal links on each page.

Link building is the process of creating inbound links to your website. Improving link popularity will then lead to your website having a better page rank.

Anchor texts are the words used within a link that you click on to follow through to another page.

A domain checking tool is useful when buying a domain and wish to see the history of it.

When purchasing a domain you can buy an already established one or one you believe is completely new. Entering the new domain into the checking tool enables you to see the history of the domain, allowing you to examine the site content and its back links. This is an important process to do when purchasing an already established domain name as it can inform you of any negative press, links, articles or bad links already associated with the website.

By placing a formatted xml file with a site map onto your webserver, you enable Search Engine crawlers (like Google) to find out what pages are present and which have recently changed, and to crawl your site accordingly.

By filling in the XML Sitemap generator fields with the URL and other parameter information the XML Sitemap generator will produce a sitemap for your website that when submitted to Google will ensure that Google is prepared when it looks at your site.

A sitemap links to all the different pages on a website and informs search engines about pages that are available for crawling.

In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.

For further info see Sitemaps.org.